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The real thing

In some countries it is easier to get a bottle of Coca-Cola then a bottle of water. Dutch artist Helmut Smits made this installation to filter Coca-Cola into clean drinking water (well that’s my...

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Can Coca Cola save children’s lives?

Dear Annie On Desert Island Discs you said: We can distribute Coca Cola all around the World but we can’t seem to get medication to save a child from something as simple as diarrhoea and I think that...

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Colalife at TEDxBerlin

In August 2008 I wrote about the great and ambitious idea of Simon Berry: Colalife. The idea is simple. Use Coca Cola’s distribution channels to provide remote communities in third world countries...

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Bogusky’s back, and he’s after Big Soda

Former CP+B genius Alex Bogusky, who gave up selling burgers and pizza to change the world two years ago, is back in the creative saddle to shill for the other side. This new effort is for the Center...

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Coca-Cola don’t want Cash for Containers in Australia

Coca-Cola in Australia don’t want a refundable 10c to each bottle. That’s why Greenpeace came with this campaign video earlier this month. A Cash for Containers system based on a 10 cent refund is the...

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Live like Grandpa

This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’. Smoking like a chimney, drinking like a fish and working in a...

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Enjoy Coke as long as you’re not gay

Have you ever tried to submit the name ‘Gay’ on a personalised Coca-Cola can? The video shows what happens. Same result with ‘Queer’. But not for ‘Heterosexual’. Or try it for yourself here. It is...

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Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s...

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AXE and Coca-Cola sell peace at Super Bowl

What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might...

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Real soda sufferers changed the iconic Hilltop tune

Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music...

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